The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. He had been trying to find a CEO that Page and Brin would accept for several months, but they rejected several candidates because they wanted to retain control over the company.
This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company’s handling of sexual harassment complaints. On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held AI company from London.
The most commonly perceived error is said to be caused by a lack of diverse scope within curation staff, including overlooking mainstay artists in large genres, potentially causing a categorical homogenization of musical styles; even impacting mainline artists like within hip hop with A Tribe Called Quest. Using this, users can perform various actions such as pulling playlists, launching radio stations, playing or pausing songs. Named the Car Thing, it represents the music-streaming service’s first entry into hardware devices. Spotify first announced a voice-activated music-streaming gadget for cars in May 2019. In January 2014, Spotify removed all time limits for Free users on all platforms, including on computers, which previously had a 10-hour monthly listening limit after a 6-month grace period. Users can refine playlists with additional instructions, such as “more upbeat” or “happier songs”.

Spotify for Artists

In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America. The company also decided to transform its office in Warsaw into a help center for refugees. Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens. In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.

Helpful products, built with you in mind

In June 2022, Spotify acquired Sonantic, a synthetic voice and video developer. Armchair Expert announced on Instagram that the podcast would be available exclusively on Spotify beginning 1 July, saying they would continue to maintain the same creative control over the show after the move. In November 2020, Spotify announced plans to acquire Megaphone from The Slate Group for US$235 million. On 19 May 2020, Spotify acquired exclusive rights to stream the popular podcast The Joe Rogan Experience beginning in September of that year, under an agreement valued at around US$100 million (equivalent to $119,100,000 in 2024). On 5 February 2020, Spotify announced its intent to acquire Bill Simmons’ sports and pop culture blog and podcast network The Ringer for an undisclosed amount. On 19 November 2019, Spotify announced the acquisition of the exclusive rights to The Last Podcast on the Left.
The post stated that all free members would be limited to ten hours of music streaming per month, and in addition, individual tracks were limited to five plays. In April 2011, Spotify announced via a blog post that they would drastically cut the amount of music that free members could access, effective 1 May 2011. Spotify has experimented with different limitations to users’ listening on the Free service tier. Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts—Spotify Radio and Autoplay.
In January 2015, Sony announced PlayStation Music, a new music service with Spotify as its exclusive partner. In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming. In November 2021, Spotify acquired audiobook company Findaway, including its publishing imprint OrangeSky Audio. On 3 July 2020, cybersecurity firm VPNMentor discovered a database containing 380 million individual records, including the logins and passwords of Spotify users. Ek’s initial pitch to Lorentzon was not initially related to music, but rather a way for streaming content such as video, digital films, images or music to drive advertising revenue.

Features

Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata. In December 2024, Harper’s Magazine released a report stating that Spotify was padding out playlists with ghost artists created by production companies in order to minimise royalty costs and increase profits. In May 2023, Spotify removed tens of thousands of songs, roughly 7% of the tracks uploaded by the Boomy, due to suspected “artificial streaming”, the practice of using online bots to inflate the listening statistics.

Google Labs

• In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups.
• In response, Google threatened to close off access to its search engine in Australia.
• Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.
• In 2021, a conspiracy theory began to take hold that Spotify was filling its playlists in some genres (including jazz, chill and “peaceful piano”) with stock music attributed to a handful of little-known musicians, mostly Swedish, in an effort to meet demand for background music.
• However, after talking it out and renewing the contracts between the two, Spotify later announced that they had reached an agreement with Kakao Entertainment, allowing their content to be available once again on the platform across the globe.

On 26 March 2019, Spotify announced they would acquire another podcast network, Parcast. On 6 February 2019, Spotify acquired the podcast networks Gimlet Media and Anchor FM Inc., with the goal of establishing themselves as a leading figure in podcasting. This was followed in May 2017 with the acquisition of artificial intelligence startup Niland, which uses technology to improve personalisation and recommendation features for users.
In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.
Despite the extensive global coverage, the service remains unavailable in several countries and territories, including Afghanistan, British Indian Ocean Territory, Central African Republic, China, Cuba, Eritrea, Iran, Myanmar, North Korea, Russia, Somalia, South Sudan, Sudan, Syria, Turkmenistan, and Yemen. However, there has been some concern about the music streaming platform’s social media features. Spotify Wrapped had generated two billion impressions worldwide, and more ninety million Spotify users share their Spotify Wrapped statistics online, especially through social media.

Financial services

• The functionality is limited to selected playlists and was only available on Spotify’s iOS app at launch, being expanded to the Android app in April 2017.
• In 2016, Spotify introduced its Daily Mix feature, which creates playlists of music that a user has previously listened to on the platform.In 2017, Spotify introduced RapCaviar, a hip-hop playlist.
• Daniel Ek, co-founder and CEO of Spotify, discussed “what he called an artist-friendly streaming solution”.
• If a song is “loved”, a custom radio channel will be created based on it, and when there are at least 15 of these songs, a “My Favourites” channel is unlocked.
• On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers” which can be integrated with BigQuery on the Google Cloud Platform.

Ek first had the idea for Spotify around 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa became popular. It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed. Spotifya is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon.

Data loss

According to some computer science and music experts, various music communities are often ignored or overlooked by music streaming services such as Spotify. In 2016, Spotify was criticized for allegedly making certain artists’ music harder to find than others, as these artists would release their music to the rival streaming service Apple Music before releasing it to Spotify. While the streaming felice bet music industry in general faces the same critique about inadequate payments, Spotify, being the leading service, faces particular scrutiny due to its free service tier, allowing users to listen to music for free, though with advertisements between tracks. Spotify has been criticised by artists and producers including Taylor Swift and Thom Yorke, who have argued that Spotify does not fairly compensate musicians, and both withdrew their music from the service.
Later that same year, in March, Spotify removed all limits on the free service tier indefinitely, including mobile devices. Using PC streaming, a similar structure to the one used today allowed the listener to play songs freely, but with ads every 4–7 songs depending on listening duration. In January 2012, the free trial periods began to expire, limiting users to ten hours of streaming each month and five plays per song. Spotify launched in the United States in July 2011, and offered a six-month, ad-supported trial period, during which new users could listen to an unlimited amount of music for free.
The aim was to help users to listen to the music they want without information overload or spending time building their own playlists. Spotify gets its content from major record labels as well as independent artists and pays copyright holders royalties for streaming music. On October 6, 2025, Spotify announced a partnership with OpenAI to bring music and podcast recommendations inside ChatGPT, allowing Spotify users to discover and queue new music through conversations, rather than search.
Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy. In February 2009, Spotify opened public registration for the free service tier in the United Kingdom. As of December 2023, Spotify was the 47th most-visited website in the world with 24.78% of its traffic coming from the United States followed by Brazil with 6.51% according to data provided by Semrush. It offers some social media features such as messaging, creating profiles, following friends, shared playlists, and creating listening parties called “Jams”. Operating as a freemium service, the basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic.